Content Policy
1. What this covers
Everything you put on the site: what airs on a minute, your username, display name, avatar, bio, and anything you write in a loan message or a report.
This policy is part of the Terms. Breaking it is breaking the Terms.
One rule of thumb covers most of it. Your minute plays on the homepage to people who did not choose to see it, including people at work and people scrolling with a child next to them. Publish accordingly.
2. What you may not publish
Illegal material
Anything that is against the law: content that promotes terrorism or organised crime, sells drugs or weapons, incites violence against people, or that a court has ordered taken down.
Sexual content involving minors
There is no version of this that is allowed. Not drawn, not generated, not "artistic", not implied. Accounts are closed immediately and permanently, the content is preserved for law enforcement, and it is reported to the authorities and to the relevant child protection body.
Sexualised content involving adults is also not allowed on a public stage of this kind, along with graphic violence and gore.
Impersonation
Do not pretend to be another person, a company, a public figure or us. That includes usernames, display names and avatars picked to make people think you are someone else. Clearly labelled parody and commentary are fine. Something built to fool people is not.
Harassment and hate
Do not target a person with abuse, threats or a campaign to humiliate them. Do not publish someone's private information, such as an address, a phone number or a workplace. Do not attack people for who they are, including race, ethnicity, national origin, religion, disability, sex, gender identity or sexual orientation.
Malware and phishing
No links or files that install software people did not ask for, and nothing built to collect passwords, card numbers or personal details by pretending to be someone else. Do not link to a sign in page that is not what it claims to be. Do not use link shorteners to hide where a link goes.
Misleading claims
Do not publish claims you cannot back up. That includes fake giveaways, guaranteed returns, investment and crypto pitches, medical cures, and content dressed up to look like an official announcement or a news report when it is not.
Be especially careful with claims about itsmyminute itself. A minute is not an investment, and content that says otherwise will be removed.
Spam
No content designed only to game the leaderboards or the viewer counts, and no repeating the same message across many minutes to drown out everyone else.
3. It has to be yours
Publish only what you made, or what you have the rights and permissions to use. That covers music, video clips, photographs, fonts, artwork, logos and trade marks.
If someone identifiable appears in your content, you need their permission. "It was on the internet" is not permission.
If you are the rights holder and your work has been published here without permission, tell us at support@itsmyminute.com with a link to the minute, proof of who you are and what you own, and we will act on it.
4. First publishes are reviewed by a person
A new account cannot put something on air unseen. The first thing you publish is read by a human moderator before it goes live.
Being trusted is not permanent. If an account gets a strike, publishes can be sent back into review.
Review is not an endorsement. Something approved by a moderator can still be taken down later if we got it wrong or if new information turns up.
5. What we do when something breaks the rules
Depending on how bad it is, we may:
- Hide it. The content stops airing and stops being publicly visible. The record of it stays.
- Remove it. Same as hiding, and it cannot be republished.
- Put the account back into review, so future publishes are checked by a person first.
- Suspend the account. No publishing, no claiming, no offering.
- Close the account and, where the law requires it, report it.
Content that has been hidden by a moderator cannot be republished by you. That decision has to be undone by us, not by the person it was made about. Ask at support@itsmyminute.com.
Removing content does not entitle you to a refund of what you paid to claim or keep the minute.
6. Hiding content does not change who holds the minute
Moderation and holding are separate things. If we hide or remove what you published, you still hold the minute. Its value does not change, an open challenge is not affected, and no payment is touched.
What you lose is the airtime, until you publish something that follows this policy. The minute keeps running, it just has nothing of yours on it.
Losing the minute itself only happens through the challenge system described in the rules, or through the suspension and termination provisions of the Terms, which are for serious and repeated breaches.
7. How to report something
Every minute page and every profile has a report control. Use it and tell us what is wrong in a sentence or two. You need to be signed in, and there is a daily limit on reports per account so the queue stays useful.
You can report a piece of content, a member, or a minute. We look at reports in order of how serious they are, not in the order they arrived. Anything involving a child, a credible threat or immediate danger jumps the queue.
We do not tell the person who reported something what we decided about another member's account, because that is their private information. If you reported content that is still up, it usually means we looked and decided it did not break this policy.
If you cannot use the in product control, or the matter is urgent, email support@itsmyminute.com.
Do not use reports as a weapon. Filing reports in bad faith, or organising other people to mass report someone, is itself a breach.
8. Repeat infringers
Most people who break a rule here did it once, by accident. That is handled with a takedown and an explanation.
Doing it repeatedly is a different thing. We count strikes against an account:
- First strike: content comes down, you are told why, and publishes go back into review.
- Second strike: a temporary suspension. You keep your minutes and anything already paid to you, but you cannot publish, claim or offer for a set period.
- Third strike: the account is closed. Cleared money that is yours to withdraw is still yours, subject to the checks in the rules.
Strikes for minor things expire after 12 months of a clean record.
Some breaches skip the ladder entirely and close the account on the first offence: sexual content involving minors, credible threats of violence, malware and phishing campaigns, and coordinated fraud.
Making a new account to get around a suspension is a breach on its own, and the new account goes too.
9. Appeals
If we take something down and you think we got it wrong, reply to the message we sent you, or write to support@itsmyminute.com with a link to the content and why you disagree. A different person to the one who made the original decision will look at it.
We will not always be able to explain a decision in full, particularly where the law stops us. Where we can explain, we will.